Sulwhasoo first care activating serum

Sulwhasoo first care activating serum

  • $131.00

23 years of research have been channeled toward Sulwhasoo’s signature “first step” Korean herbal medicine-based serum

Bestseller serum product. Sulwhasoo sells 1 product every 10 seconds*

- 400,000 customers** have purchased 10 or more bottles**
- Ranked no. 1 in the anti-aging and serum category for 7 consecutive years***
- Achieved cumulative sales of 3 trillion won for the first time****


The powerful fifth-generation JAUM Activator was developed by using the “Youth Master Technology”, the latest form of biotechnology of SulwhasooJAUM Activator takes care of the entire ecosystem surrounding the skin and creates a firm and healthy foundation.

Essential Anti-Aging “First Care” that awakens the natural power of the skinFirst Care Activating Serum is formulated for everyday use immediately after face washing, as it enhances the regenerative power and protective barrier of the skin to achieve that soft and radiant look.

Signature fragrance and texture that are both refreshing and easily absorbed into the skinSulwhasoo’s advanced formula technology is used to develop a product that can be easily absorbed into any skin type. It has infused a soothing scent to enhance the efficacy of the formula and provide customers with an excellent experience.

Fifth generation JAUM Activator awakens the natural power of the skin

A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.

Youth Master Technology 
Research on the Skin Master factor, which controls skin aging, and Microbiome, Sulwhasoo’s proprietary bio-technology that takes care of the skin’s ecosystem.

Activate your skin’s natural abilities, to rejuvenate it with just one bottle a day